Real Estate Website Best Practices
Today’s real estate marketing is complex. Home sellers and buyers expect real estate agents and brokers to provide multiple listing expertise efficiently and easily. Use these time-tested tips to establish a professional online presence as a real estate agent or broker to give you a jumpstart to successful property searches.
Tip #1: Did you know that almost 90% of home shoppers utilize a mobile search engine? Every web page you promote should stand alone and be mobile friendly. Then browsing in any content section within the property search platform can be easily maneuvered.
Tip #2: Let you own personalized real estate website be an invaluable tool for your prospective clients. Even if you are with an established branded agency, your specialized real estate website brand will optimize your property search presence, increase lead generation and, ultimately, recruit more buyers and sellers.
Tip #3: Allow clients to easily and conveniently sign in to optimize their searches and locate their most preferred properties. Offering email alerts is also suggested for new properties being listed,
Tip #4: Shoppers prefer supportive searches for any particular community, subdivision, providing specific school ratings, and commute issues. Having an easy filter for basic criteria is important, such as prices, number of bedrooms and baths, and footprint.
Tip #5: Include an interactive map for an easy search for properties. Utilizing a plug-in that hovers over property icons that pops up a picture offering instant pricing, square footage, number of bed and bathrooms can be a big plus to your clients.
Tip #6: Optimize Leads throughout the whole website search by including call to action buttons for further inquiry, get started, and learn more information. This turns shoppers into personal customers with which to serve and solidify a sale.
Tip #7: Keep up with Real Estate trends throughout the year. There are valuable real estate events and conferences to open opportunities for more potential customers, These local, regional, and national events can increase your marketing network, stimulate new ideas and methods and approaches and capture new leads.
Taking the initiative to launch a new website or upgrade your current one with these key features will help you rise to the top of the real estate market in your community and offer you a professional online presence.
Call us at +1-325-269-9347 or email us (sales@agentcopilot.com) to get started with your website project, or even just discuss any questions you may have.
